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Brand book
Private school
A brand book for a private school, defining its identity, color philosophy, typography, brand elements, voice and real-world applications.
- Client
- A private school defining who it is for families, staff and the community.
- Type
- Brand book
- What we did
- Logo & symbol
- Color & typography
- Brand pattern
- Voice & tone
- Applications & mockups
What we built
The details that do the work.
- 01
Rooted in values
The book opens with the school’s mission, vision and core values before a single visual rule.
- 02
A logo family
Primary, stacked and alternate logos plus a standalone symbol, with usage and misuse examples.
- 03
Color with a philosophy
A palette whose colors each carry a meaning, plus a full typography system.
- 04
A recognizable pattern
A brand element and pattern built from the symbol that can carry the identity without the logo.
- 05
Voice and real life
Voice and tone guidance, imagery direction, app icons and social media, plus mockups on apparel, signage and merchandise.
Inside the guidelines
Every piece, documented.
Want something like this?
Tell us what you’re building. We’ll help you think it through, then build it.
