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Brand guidelines
Statewide chamber of commerce
A full identity system for a statewide chamber of commerce, documented in guidelines that explain the thinking behind the mark and how to use it.
- Client
- A statewide chamber of commerce serving its business community.
- Type
- Brand guidelines
- What we did
- Logo design & concept
- Logo usage rules
- Color palette
- Typography
- Brand guidelines
What we built
The details that do the work.
- 01
A mark with meaning
A logo design overview walks through the symbol, the typeface and the ideation behind the concept.
- 02
Rules for real use
Logo colorways, clear space, minimum sizes for print and digital, and do’s and don’ts.
- 03
A balanced palette
Primary and secondary colors built to work across events, print and digital.
- 04
A clear type system
A primary and secondary font pairing for headlines and body copy.
Inside the guidelines
Every piece, documented.
Want something like this?
Tell us what you’re building. We’ll help you think it through, then build it.
